You've mastered your craft. We market your skill.

You’ve mastered your craft.

We Market Your Skill.

Clarify Your Craft-3.jpg

Clear Copywriting


SquareSpace Web Design


Marketing Strategy

Have you looked at your website recently? Your customers are looking at it every day.

The truth is, your website can no longer be an online business card - it should be your best salesperson and most valuable real estate.  



Which is where I come in. Hi there, my name is Colleen Tatum.

I’ve worked with small businesses, corporations and non-profits. I have witnessed the power of what a clear message and smart strategy can do for the growth of a company. Yet, I understand how your lack of time and being too close to the product can make you feel frustrated with how to properly communicate your business to customers. I’m here to help you stop the madness, simplify your messaging, and focus your time on your true passions. You’ve paid the price of mastering a certain skill and I want to help you be successful with your investment.

I look forward to helping you clarify your craft with clear copy, web design and marketing strategy!

Imagine what you can achieve with a clear message and strategy…


Learn how to talk to others about your business.


Grow your business.


Spend your time on the things that matter to you.


I am StoryBrand Certified.

What does that mean? Using a narrative marketing approach, I been trained to position your brand as the guide and your customer as the hero. You have the solution for solving your customers problems and I want to share your message so they will listen and do business with you.


I am a SquareSpace Circle Member.

“Circle members are experienced professionals and accomplished SquareSpace users. They have access to exclusive benefits that help them better serve clients.” -SquareSpace


My plan to Clarify Your Craft and grow your business. 

  1. Initial Interview

We learn about your business needs and customers. After this meeting, we send a marketing proposal, timeline and budget. 


2. Review Draft

We meet to review the copy and draft of your marketing materials. 


It's approved and ready to bring in business!


What past clients have said…

With a unique method to fixing hernias, I wanted to be able to clearly communicate my practice to new patients and raise awareness of my presence in North Georgia. However, I had very little knowledge on how to build a website and very little time in-between surgeries. After an in-depth interview, Colleen drafted clear copy to communicate surgical methods and an animated video to visually describe my method for repairing hernias. Quickly after launching the video and website, I saw an increase in scheduled appointments and was being discovered via search engines and social media. I’m very grateful that I chose Clarify Your Craft and would highly recommend them to anyone searching to market their skill!
— Dr. Ronald Lewis
Character Built hired ‘Clarify Your Craft’ to build out and design our first website in early 2018. When it came to creating our website, Colleen was an extremely efficient and effective collaborator. She made the process of building out our website very easy. Clarify Your Craft presented us with a very organized and knowledgeable design-minded procedure, one that was patient and thoughtful as we came up with our desired website. They even provided us with a valuable social media strategy that would take our website even further to connect with our customers. We couldn’t be more satisfied with their friendliness, work ethic, and dedication to ensuring that we got exactly what we wanted!
— Character Built Construction

Free Website Evaluation?

Send me your information and I’ll send over a few tips on how you can improve the communication of your website. 

Name *
If you don't have a website, no worries. Send me a message about your goals and what you are looking for.
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A Blog of What I’ve Learned