17 Strategies to Grow Your Email List

Are you ready to grow your email list?

While Instagram has it perks, it’s not guaranteed that your followers will always see your content due to the constant changes of the algorithm. However, if you want to show up for your customers in their inbox, you have a higher chance of staying top of mind.

If you aren’t focusing your time on growing your email list, then let’s make some changes and get your email strategy to work harder than your top sales person.

One of my personal favorite methods to growing my subscriber list is to create a PDF for website visitors to download. The PDF is filled with valuable information that will future customers thrive. For instance, if you are a realtor then you could create a PDF sharing the “10 Mistakes First Time Home Buyers Make.”

While you may have the inclination to sell this PDF, I encourage you to give it away in return for contact access to your future customer. You will have your future customers thinking…

Wow! If they gave this away for free, imagine the service I would receive if I pay?!

The good news is that PDFs aren’t the only way you can grow your email list. In fact, there are many ways you can grow your list and I know it can be intimidating on where to even start. To get the creative juices flowing, here are 17 ways you can capture leads and grow your email list.

  1. Offer a discount

  2. Give away a free trial

  3. Send a quiz or assessment

  4. Share a workflow or roadmap

  5. Share a checklist or cheatsheet

  6. Offer a tutorial, class or webinar

  7. Launch a course

  8. Commit to a 7 or 30-day challenge

  9. Share an ebook or ultimate guide

  10. Send access to a file

  11. Share access to a resource library

  12. Create a spreadsheet to help them organize their home, travels or work

  13. Give them access into a community

  14. Share design assets

  15. Give access to an online summit

  16. Put your customers on a waiting list

  17. Offer a free consultation

Ready to put these ideas into action? Schedule a discovery call and let’s create an automated funnel where you can grow your email list and make money in your sleep.

Colleen Tatum

I help businesses, who have mastered a craft, to market their skill with brand messaging, web design, and content creation.

https://clarifyyourcraft.com
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